BY CLAUDIA BACCO , RCR WIRELESS ON
I recently had the opportunity to meet with Alan Coleman, CEO of Brite:Bill to learn more about the company’s offering and its activities in Europe. Brite:Bill is 5 years old and the leaders believe that billing can be a differentiator for network operators.
Originally started as a billing design agency, Brite:Bill found that an enhanced understanding of consumer billing concerns could allow it to help network operators reduce customer care costs and provide a better billing experience for its subscribers. Statistics show that about 40% of customer care costs today are related to billing issues and in Europe this comes at a cost of between $5.42 to $7.59 per call. That figure adds up pretty quickly to create a potential category to provide incremental savings opportunities for network operators.