Gartner 2014 Cool Vendor

As an emerging company disrupting the telecoms billing space, Brite:Bill was honored to be recognized as a 2014 “Cool Vendor” by Gartner, the world’s leading information technology research and advisory company.

Analysts choose Cool Vendors based on their sense of how impactful these companies can be today and in the near future, so to be recognised as one of the elite is indeed, very cool!  But did we live up to this status?  We’re delighted to be able to say ”Yes”! And here’s why…

Using the criteria for selection below that Gartner uses, we can compare the 3 specific requirements to what Brite:Bill delivered over the year.

  1. Innovative — it enables users to do things they couldn’t do before.
  2. Impactful — it has or will have a business impact; it’s not just a matter of “technology for its own sake.”
  3. Intriguing — it has caught Gartner’s interest or curiosity during the past year or so.

1. Innovative, it enables users to do things they couldn’t do before

Brite:Bill provides an innovative, dynamic, relevant and unique solution that is changing the billing paradigm for leading global CSPs by improving their customers’ experience of the one key regular customer touch-point, the bill.

With Brite:Bill, our CSP customers get a new solution to the old problem of complicated, confusing bills.  Brite:Bill completely transforms how these telecom service providers present & manage billing communications.

For each individual bill paying customer:

Our customers have dramatically improved how they present billing information to each and every subscriber.  Complicated bills are replaced with clear, easily understood bills with targeted, personalized communications specific to the individual customer.  Brite:Bill changes the way consumers receive, perceive and react to bills across paper, mobile and responsive web,  enhancing customer experience and satisfaction.

For the Operator’s Business & Enterprise Customers

From SMEs to multinational corporates, with Brite:Bill, telecom operators are now able to offer consolidated billing analytics to all of their business customers.  The highly flexible reporting and analysis toolkit delivers a dashboard view of custom reports such as by cost center rather than department.  Companies can run and share reports and perform analysis to get the billing and expenditure insights they need across their organization.

For the Operator/Service Provider

With better billing for both consumer and corporate customers through using Brite:Bill, operators are reducing churn, deflecting costly inbound billing queries to their call centers, enhancing customer satisfaction and creating new, innovative opportunities to use the bill to cross/up-sell.

With Brite:Bill’s operational dashboard, service providers can monitor and manage bill runs, solve the problems that occur during billing and invoicing generation, and improve the company’s reconciliation and revenue assurance.

Brite:Bill has helped major operators to improve customer engagement and positively affect customer behavior through this one key regular touch-point.

2. Impactful — it has or will have a business impact

Brite:Bill has certainly made an impact! All of our customers have seen improved engagement using the Brite:Bill platform. This enhanced engagement means that more end-users are spending time within the self- care environments, switching to eBilling and staying longer.

This is important as it improves the chances of being able to build customer loyalty and also enhances cross-selling conversion.

Our customers have also seen huge benefits from retiring unnecessary legacy systems. These systems can have a high maintenance overhead coupled with a lack of flexibility which makes ongoing change prohibitively expensive.

There has also been direct benefits realized due to our Cloud based deployment model and auto-scaling. For the extra processing power required to process a bill run, we can now use auto-scaling to bring as many servers as we require online quickly and then shut them down when their work is done.  This contrasts to existing solutions where the entire infrastructure is sized for peaks and hence very inefficient for the majority of the time.

The categories of business benefits that are associated with Brite:Bill projects would be as follows

  • Call Center Deflection
  • Improved eBilling adoption
  • Improved click through rates on personalized targeted adverts.
  • Improved customer engagement (i.e time spent within self-care environment)
  • Churn reduction ( based on improved eBilling and overall engagement)
  • Lower Total Cost of Ownership compared with existing bill presentation solutions.

Key benefits to end users:

  • Clearer communications
  • Personalised customer experience with relevant and useful information
  • Improved insight/control into account behavior
  • Engaging, interactive reporting tools
  • Access anywhere, anytime

3.Intriguing — it has caught Gartner’s interest or curiosity during the past year or so

Brite:Bill is changing the billing paradigm.  Our vision is to transform the bill from being just a notification for payment into a completely different type of communication.  What was once just a cold revenue collection notice can now be a personalized communication and this is how true customer relationship management can flourish.  Everyone is aware that bills can be perceived in a very negative way, and Brite:Bill is changing that perception.  This in itself is very intriging and is why tier one operators are sitting up and taking notice of Brite:Bill.  In an age where most of us have smartphones and tablets, our solution makes bills more interesting, more informative, more helpful… and less like bills! Putting all the billing information, and more, at customers’ fingertips.

We take the headache out of bill improvement. We transform how bills are managed and presented without complicated or time-consuming core billing system replacement. The solution uses light touch integration to the core billing system, pulling the billing data and displaying it in easily understood charts, graphs and alerts.  By de-coupling the data from the core billing engine it enables dramatic improvements on the presentation of information, without the need for complex billing engine work.

According to Gartner Analyst, Neil Osmond, writing in the report, “Brite:Bill’s solutions provide CSPs with personalized, graphical presentations of their customers’ bills. What makes this cool is the light-touch integration to existing billing systems, which enables the solution to be deployed relatively quickly.”

No other solution creates such positive billing interactions with customers, pre-empting questions, tackling issues and highlighting appropriate and new services through personalized messages.  CSPs crave innovative ways to improve customer engagement and Brite:Bill gives them a great opportunity to improve customer relationships through open, transparent and personalized billing communications.

Brite:Bill is delighted to have been chosen as a 2014 “Cool Vendor” by Gartner and we see this accolade as validation that Brite:Bill’s solution is innovative, impactful, and intriguing.

Subsequent to be chosen as “Cool Vendor” Brite:Bill also was named as a “Notable Vendor” in Gartner’s Magic Qudrant for Customer Communications Management Software

For more informatin on how Brite:Bill can help Tier One Operators improve billing communications contact us directly

Media Contact: Orla Power

About Gartner

Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, we are the valuable partner to clients in over 9,000 distinct enterprises worldwide. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 6,400 associates, including more than 1,480 research analysts and consultants, and clients in 85 countries. For more information, visit

About Gartner’s Cool Vendor: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.